Have you ever run out of ideas about how to generate huge traffic to your site? This article highlights great tips for the purpose. So why don’t you read on?
Yes, blogging is a good idea to promote traffic to your site. While you provide content in your niche on your blog, from time to time you can refer something reasonable to your site and provide that link to your site in your blog(s). Soon readers will direct themselves to your site and you will have considerable traffic.
Write a free eBook in your niche
Sending the free eBook to your subscribers in a newsletter.
You certainly have an email list, however, small or big. Send a valuable yet interesting up-to-date free eBook written in your niche to your subscribers. The end of the eBook should contain helpful links with content referring to your site, which helps to gain great traffic to your site.
Participating in Huge Giveaway Events
Giveaway Events are joint ventures (JV’s) on a large scale. You become a contributor to the JV event by providing your free product as a gift. Lots of contributors contribute their free gifts to the event. Their subscribers will have an eye for your product if it is well groomed and will subscribe. Your new subscribers will not only have the benefit of enjoying your free gift but will also visit the links leading to your site that you provide inside your gift.
Write relevant articles in your niche but do NOT provide any promotional content of your products or sites within the body of the article. Write on a suitable and valuable topic that is of good quality and is interesting to read as well. These articles do allow you to give promotional content within resource boxes of your article format. In here, provide short statements directing to links with helpful content (related to the article content) in your niche on your site(s).
Press Releases allow you to promote your published product, a book or eBook in most cases. So have a good quality book/eBook written down in your niche and get it published, providing all the information in the press release regarding publisher of your book/eBook, publish date, author, address etc including a short content about what the book/eBook is about and take the reader to visit links for the book/eBook for further information in addition to the little information you already provide in the press release. So you can see, in order for the reader to visit the links of your book/eBook, the press release should be written arousing interest and curiosity in the reader. Like before, while the book/eBook provides quality content in your niche, it should also contain links to valuable information on your site(s), which in turn, will take interested, hungry readers to your site(s), generating the traffic you need.
Do you have a new business and are looking for ways to get your brand established in the market place? Maybe you already have an established company and just looking for ways to promote your brand and expand your marketing efforts? One fun and creative way to get the word out is through the use of promotional products with your company’s logo on them.
Brand Recognition through Promotional Products
Harness the power of brand recognition. The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. The sky is the limit to the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives and more!
Online Company Store
You most likely already have a website for your company with details about your products, services, mission statement, etc. Many companies set up a separate online company store site just to sell and promote their logoed promotional products mostly to their employees but also to the public. This separate online company store will provide a solution to successfully managing your brand. You can then consolidate all of your marketing materials (brochures, leaflets, organizers, and so forth) to be a consistent representation of your brand.
Most business owners are too busy to worry about acquiring logo merchandise and all of the order processing involved. Go with a company that offers a turnkey solution and will take all of the headache out of this from product selection, processing your orders, fulfillment, tracking and reporting information.
Employee Recognition and Incentive Programs
Another benefit of getting an online company store to promote your brand is for employee recognition, employee incentives and employee rewards programs. Many companies reward their employees by giving them points or a budget to spend in the online company store. Employees feel appreciated when they get high quality logoed promotional products and getting those products out there in the public strengthens the overall company brand. So this marketing approach is a win-win for all!
Think outside the box when coming up with ways to both promote your brand and show employee recognition. You could set up a site and let employees spend a certain amount based on number of years of service. You could let them earn points based on reaching company goals which could be spent in the store or simply let them order promotional products as needed for company events, tradeshows, etc.
In summary, setting up an online company store with high quality logoed promotional products and a turnkey operation to deliver those products will help your company boost its overall brand recognition and ultimate success.
Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue.
Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services.
The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expectations of the users is not useful to them and cannot deliver results. Only the content that is valuable to the customer can influence his purchase decision.
The content that provides information that is authentic, well researched, well written, interactive and well presented can engage the audience. The content also needs to be reliable and give value to the user. An exciting and engaging content not only encourages the visitor to stay longer on the website but also compels him to return. It is aligned with the objectives of the business.
Search Engine Optimized
Content that people are not able to find easily is practically of no use. Better optimized content increases the value of the content. It ranks higher in search engines and is therefore highly discoverable. All kind of content can be optimized by choosing the relevant topics and the right keywords. Optimized Content is readily available and consistent on various platforms and devices.
Strategic marketing efforts are required to make people familiar with the brand. The platforms on which the content should be promoted and the budget required should be taken into account. The content that is highly shareable and linkeable encourages the audience to interact with it and share it with others. It moves fast on social media channels providing the required push to your brand building exercise.
Create a Niche
It is not only the information and usefulness of the content that makes it valuable. The type of audience also defines the brand. The content that can create an identity with the users sells well in the market even if the actual product doesn’t reflect those values. For example – Apple can build a ‘creative and unique’ image in the minds of the users and is in high demand among that category of customers.
Compare the content with your competitors and analyze the performance. Evaluate where the content fell short and is not able to achieve the desired result. Evaluate the performance regularly and work on new improved strategies accordingly.
Showcase your content in different ways. Regularly create new blogs, articles, images, and videos etc. That talk about your products/services in an interesting and creative ways. Interact with the potential clients through queries, mails and feedback and keep the discussions about the brand alive. This enables to build trust and establish a name among potential customers. If you are struggling with developing quality content, then you must hire a content writing agency who can cater all your needs of unique and fresh material which will help in brand building.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.